About this blog
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This is where I document what actually works in Local SEO, GEO, and AEO.
No theory. No fluff. Just tested tactics, honest numbers, and clear frameworks you can use.
I am Jitender Ahlaawat. I have spent 8+ years mapping how local businesses show up in Google Map Pack, SGE, Bing Copilot, Perplexity, and ChatGPT citations.
I think in entities, schema, and E-E-A-T. I run experiments, track what moves, and share what I learn.
Who is Jitender Ahlaawat?
I was born in Rohtak, Haryana, India. I still live there.
I have been working in Local SEO for 8+ years. I started when most people were still ignoring Map Pack optimization and schema markup.
Now I focus on three areas. Local SEO, GEO, and AEO. How local businesses get cited by AI systems. How entities and schema affect rankings. How to control what shows up in conversational search.
I am an ENTJ. That means I am strategic, direct, and future focused. I prefer data over opinions. I like clear disagreement more than polite nodding.
Outside work, I read about SEO and AI search. I write small Python scripts to test ideas. I explore new cities and street food when time allows. I am a strict vegetarian.
I work best in quiet cafes with strong coffee and a clear problem to solve.
What is Search Visibility Master?
Search Visibility Master is this Substack.
The name explains the goal. Help you master how your business shows up across search engines and AI systems.
Not just Google. Not just organic rankings. The full picture. Map Pack. SGE answers. Perplexity citations. ChatGPT responses. Bing Copilot results.
Every post here teaches you how to control your visibility in these systems. What signals matter. What tactics move the needle. What experiments you should run next.
The blog covers Local SEO for home service brands, entity optimization, schema implementation, GEO tactics, and AEO strategies.
If you operate a local business or manage marketing for one, this blog gives you the frameworks and checklists to compete.
If you run an agency, this blog gives you tested playbooks you can apply to client accounts.
If you are an SEO curious about the future of search, this blog shows you what is coming and how to prepare.
Search Visibility Master is not a course. Not a service. Not a sales funnel.
It is a knowledge base. Built for operators who want to understand the systems and control their own outcomes.
Who this blog is for
You are probably one of these people.
A local home service business owner in the United States or Canada. Plumber, roofer, HVAC contractor, electrician.
An agency owner or in-house marketer who serves them.
An SEO or operator curious about GEO and AEO.
You know your trade. You do not need jargon. You need clear steps, practical checklists, and mental models you can apply.
I treat you like a peer, not a prospect.
What you will find here
Every post falls into one of these categories.
Deep dives on GEO, AEO, entity SEO, and local SERPs. How the systems work and what signals matter.
Step by step playbooks. Copy them into your docs, run them in your next audit, test them on three pages.
Case breakdowns. What was tried, what moved the needle, what failed and why.
Prompt frameworks for LLM research and implementation. Real prompts you can use today.
JSON-LD and code snippets. Copy, paste, adjust. No hidden styling or locked formatting.
Short thought pieces on where search and AI are heading. So you can plan ahead instead of reacting.
Everything is written to be copy ready. You can drop it into Notion, your CMS, or a Google Doc without cleanup.
What you will not find here
I do not pitch services. I do not ask you to book a call. I do not sell courses.
This blog exists to teach, not to acquire clients.
If a post helps you solve a ranking problem or win more Map Pack visibility, that is the win. You do not owe me anything beyond that.
Soft CTAs exist. Things like “test this on your next audit” or “run this prompt and see what happens.” But no hard selling. Ever.
My approach
I lead with data. Screenshots, numbers, timelines. Evidence beats opinion.
I admit limits. If something is a hypothesis, I say so. If a tactic works in some cases and backfires in others, I show you both sides.
I prefer clear disagreement over fake agreement. If I was wrong, I will update the post and tell you what changed.
My personality is ENTJ. Strategic, blunt, future focused. I enjoy complex SERP puzzles more than small talk. If that sounds like your style, you are in the right place.
Why I write this
Medium term goal. Build a tight audience of operators who implement, test, and share back. Become the reference for GEO and AEO in the local space.
Long term goal. Help over one million local service firms and their agencies understand how they show up in SERPs, SGE, and conversational AI. Influence the standards and playbooks at industry level.
I care about local businesses. They keep cities running. They deserve better tools, clearer tactics, and less noise.
How to use this blog
Start with the topic that matches your current problem. Map Pack visibility. Entity clarity. GEO for multi-location brands. AEO for service pages.
Read the post. Copy the checklist or code snippet. Test it on your site or a client site.
Track what happens. If it works, keep going. If it fails, adjust or move on.
Come back when you hit the next problem.
That is the loop. Learn, test, implement, repeat.
A quick note on tone
I write like a sharp friend explaining what to do next. Direct sentences. Active voice. No corporate speak.
If you want encouragement wrapped in buzzwords, this is not your blog. If you want clarity and respect for your time, stick around.
You will not see emojis. You will not see bold text everywhere. You will see short paragraphs, clean lists, and copy you can actually use.
Let’s go
Pick a post. Run the tactic. See what moves.
If you have questions or want to share results, reply to any email or leave a comment. I read them all.
Welcome to the lab.
